The Agribusiness Incubation Hub (AIH) at Bishop Stuart University (BSU) held a Web 2.0 and Social Media training primarily for its student entrepreneurs (incubatees) to enable them extract content from the web, create content and utilize social media platforms to effectively market their products and services, among other things. Established with support from the Transforming African Agricultural Universities to meaningfully contribute to Africa’s growth and development (TAGDev) Programme, a partnership between The MasterCard Foundation and Regional Universities Forum for Capacity Building in Agriculture (RUFORUM), the Hub seeks to nurture innovative enterprises from young entrepreneurs at BSU and support linkage to potential markets. This training constituted part of its support activities.
The training was conducted from 11 – 15 March 2019 and facilitated by a team from Youth in Technology and Development Uganda (YITEDEV) led by CEO, Mr. Robert Kibaya. A total of 30 participants took part in the training; 20 incubatees, 4 members of staff from Bishop Stuart University, and 6 partners and staff of AVSI Foundation, a development partner of BSU. Concepts covered included: Web 2.0 principles, selective access to information, content curation, remote collaboration, online mapping, online conversation, blogging and the use of social media in agribusiness. Core training materials were provided by the Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA), based in the Netherlands. Some of the social media platforms created by the incubatees include Twitter accounts, blogs and Facebook pages. Participants with already existing accounts used the opportunity to enhance them to market their business enterprises.
On completion of the training, participants were awarded certificates by the Academic Registrar of Bishop Stuart University. Even after the training, the facilitators continued to provide follow up support to the enable the trainees effectively share information online. The students entrepreneurs expressed great appreciation for the training and for some of them the benefits were already visible. One student, Mr. Hillary Nahurira, testified that during the training he had been able to link up with another agripreneur from Zambia.